Dr. Devdutt Pattanaik and Modern Management infused with Mythological concepts seem to go hand in hand. He has always been at the forefront of exploring and breaking paradigms when it comes to looking at Mythology in the country or for that matter Management as well. With his new book, “Business Sutra: A Very Indian Approach to Management” he shatters all myths and at the same time urges you to look at management from a different perspective. The Indian perspective which cannot work sometimes on Western ideologies given the vast difference between Eastern and Western philosophies. Keeping this in mind, I decided to interview him and this is the result of that interaction.
1. Myth and Management. How did you think of connecting the two?
Myth is subjective truth. Management is about people. Every person has a subjective truth. So connecting the two made sense. Of course, if you think of…
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